JVC began its jazz festival sponsorship in 1984. In its inaugural year, JVC sponsored festivals in Bad Segeburg, Germany, Nice, France, London, England and of course the legendary Newport Jazz Festival which was rechristened the JVC Jazz Festival Newport. Over the past 20 years, the JVC Jazz Festivals have been held all over the world and have presented over 47,000 individual musicians including some of the most legendary performers of the 20th century. These names include:
Dizzy Gillespie, Miles Davis, Ray Charles Wayne Shorter, B.B. King, Chuck Berry, Nancy Wilson, McCoy Tyner, Wynton Marsalis, Dianne Reeves, Oscar Peterson, Herbie Hancock, Ornette Coleman, David Sanborn, Sonny Rollins, Diana Krall, Earth, Wind & Fire, Cassandra Wilson, Chick Corea, Sting and many more.
Today, the JVC Jazz Festival continues to produce thriving live music events that maintain the musical heritage of jazz and presents many of the new directions in which jazz is headed in the 21 st century. JVC Jazz Festivals are currently held in the most exquisite concert halls, scenic outdoor venues and hippest clubs in cities all around the globe including New York, Miami Beach, Los Angeles, Chicago, Paris, Den Hague, Warsaw and Tokyo.